Your marketing list is the key to a successful mailing campaign.

The quality of your mailing leads will determine the outcome of your marketing campaign simply because if you are working with an up to date and qualified list you are more likely to get your offering into the hands of prospects looking for your services and products.

Direct Mail List

If your direct list is out of date, you will be sending information that will never arrive.  If your list is populated with the wrong target audience, then you will get your information into the hands of prospects who are not in the market or do not have the means to do business with you.

It is essential that the  is current and consists of prospects that have the need and the means to do business with you.

You can find list sellers at The Lead Tree that can help you compile a direct mail list that meets your needs and provide various services. If you have an existing list they can arrange for it to be updated so the contact information is correct as people do move and change telephone numbers.  By updating the list to make sure contact information is current, you can stay in can increase the performance and ROI of the campaign.  This in turn leads to higher response rates and increased sales.

Many companies can also build lists from scratch using various databases that meet strict criteria such as income, home value, loan value and socioeconomic standards.   Services can also include helping in acquiring this data from external sources such as commercial or public databases and ensure that they are suitable for use in your marketing efforts.

Custom List Building

Custom list building is the ideal way to get direct mail lists that meet your specific criteria.  These lists can then be used for email, telemarketing or direct mailing. The key to any marketing effort is to identify your target prospects and provide them with your offering.  You need to maximize your exposure to prospects that have the means and the need for your products and services in order to maximize the results of your sales efforts.

Define Your Criteria

Define the standards for your prospects. Is your campaign targeting consumers or businesses? If you are conducting a mail campaign for businesses, you may want to filter based on the industry type which, can be done by selecting SIC codes. From there you can target things like annual income, number of employees and much more. You can even get the name and contact info of specific people in specific departments.

When targeting consumers you have access to far more criteria such as homeowner info, income, job, family demographics, property ownership and even credit scores are available for an extra charge.  Many campaigns require a complex set of requirements like this mortgage criteria a home value of over $250,000 with a mortgage in excess of $150,000 and an LTV below 85%.  Again we can manipulate data from various sources (including your own) so that a mailing list of prospects meeting various criteria is produced.

Building a niche in a market is an excellent way in which to establish a brand identity to a certain class of customer without the high overhead of blanket marketing that brand awareness usually requires. Whether you have an existing database that needs updating so contact information is still current, or need a list built from scratch, you will find companies here that can provide you with a list and list services to fulfills your requirements.